onwards [at] MAp-consultancy.com
+41 78 721 1369

Boutique hotel concepts, branding and marketing consultancy

We turn purpose into performance, creating sustainable hotels and standout brands that do good, look good and sell well.

As a Certified B Corporation based in Zurich, we work internationally with hoteliers and investors, MApping out a better future for hotels, people and planet.

What’s next on your journey? Let us put you on the MAp.

Hotel consulting and coaching

Two ways to work with us: choose a tailored mandate or a structured coaching programme.
Hotel coaching – structured programmes for marketing and sustainability
Hotel Coaching

Hotel Coaching

A structured programme to sharpen your marketing or sustainability and turn decisions into action.

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Book a discovery call with MAp Boutique Consultancy

Not sure yet?

A quick discovery call helps us understand where you are, what you need most, and what the right next step is.

Book a discovery call
Hotel consulting – tailored mandates for boutique hotels
Hotel Consulting

Hotel Consulting

Tailored mandates to build, reposition, and grow standout hotels with purpose and performance.

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Hotel Coaching
Hotel coaching – structured programmes for marketing and sustainability

Hotel Coaching

Explore Coaching
Book a discovery call with MAp Boutique Consultancy

Not sure yet?

Book a discovery call
Hotel Consulting
Hotel consulting – tailored mandates for boutique hotels

Hotel Consulting

Explore Consulting

Proof, not promises: award-winning hotel consulting

Trusted, creative-led work that turns ideas into progress.

Award-winning boutique hotel clients, across four continents. Over a decade of creative-led mandates, from strategy to launch. Consulting and coaching designed for clarity, momentum, and results.

B5 Boutique Hotel Lugano – hotel branding project by MAp
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our
work
Explore our work
Explore our work
Explore our work

Made with MAp: hotel projects across four continents

Since 2014, we’ve been putting boutique hotels and standout brands on the global MAp.

We work across six consulting areas, combined into tailored mandates that move the needle. Concepts, branding, marketing, sustainability, websites and coaching.

 

Kandima Maldives – hotel concept and branding by MAp
Discover
our
projects
Discover our projects
Discover our projects
“

The best hotels and businesses
are the ones that combine

passion, people, profits and purpose.

  • Milaidhoo Maldives
  • Baros Maldives
  • Federer Boutique Hotel Kaltern
  • MAP Boutique Hotel Cyprus
  • Wellnesshotel Alpenflora
  • Hotel Masatsch Kaltern
  • Faya Foundation
  • Locanda Mistral
  • Refugium Hideaways
  • Camping Mistral
  • Koncept Hotels
  • Príncipe Collection
  • Boutiquehotel B5 Lugano
  • Kandima Maldives
  • paloria apartments & sport Algund
  • BLUME. Hotel und Restaurant Baden
  • Haritha Villas + Spa Sri Lanka
  • The Nautilus Maldives
  • Bijblauw Hotel Curaçao
  • Hotel Hanswirt Rabland

We turn bold hotel ideas into a brand, a system, and measurable progress

Why work with MAp.

5
1/

Boutique and bespoke

We get to the heart of what drives your hotel, then create a strategy that is built to win. We handcraft solutions with a deep sense for beauty and detail, and a clear eye on what will actually move performance. We are niche and bespoke, which means we are not for everyone, but we might be exactly right for you.

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2/

For those who want more

MAp is for the visionaries and the forward-thinkers, the founders and changemakers who want to build something that stands out and truly lasts. You don’t buy into the idea of “same sh*t, same wrapping,” but seek to stand out and make a real mark.

Discover our projects
3/

Coaching that keeps you moving

Sometimes you do not need a full mandate, you need a sharp plan and a partner who keeps momentum high. Our coaching is structured, practical, and built for implementation, with clear milestones and accountability.

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4/

Unshakable optimists

Everything is figureoutable (thank you, Marie Forleo) – if you have a hands-on mindset and the courage to go for it. That is the energy we bring: creativity, passion and speed without losing depth. From ideas to action, with confidence.

Discover the MAp team
5/

Proven approach

Your strategy is built on proven models, objective data and deep operational understanding – not guesswork, not mediocre. The result: brands and systems that hold up in the real world. B Corp-certified, Zurich-based, working internationally.

Discover our approach

About MAp Boutique Consultancy

Consulting or coaching, what fits best

Choose consulting if you want a tailored mandate across concept, branding, marketing, sustainability, or websites. Choose coaching if you want a structured programme with clear milestones and accountability.

What happens in a discovery call

We clarify your goals, diagnose what is blocking progress, and recommend the right route, scope, and next steps.

Next step on your MAp: Book a discovery call. 

What types of hotels do you work with

We work with independent boutique hotels and hotel brands, innovative hospitality founders, and sustainable hotel champions who want a standout brand, a performing website, and a clear marketing system that performs, not generic positioning or “same shit, same wrapping”.

How fast can we start

After the discovery call we confirm scope and availability. If timing is tight, we propose a focused first sprint to create momentum.

What does being a Certified B Corporation mean in practice

It means we hold ourselves to high standards and stay evidence-led. We focus on what is true, what can be proven, and what is next, so your story builds trust and holds up.

We also built The Sustainable Hotel, a practical platform with handbooks and tools that supports credible, hands-on progress.

Street art mural You Are Going To Be Fine – book a discovery call with MAp
Book a discovery call

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