Feldererhof was born in 1982 when the Felderer family opened a small guesthouse with only six rooms. Through the years rooms were added, and in 2014 when a generation change happened and daughter Evi started with the family business, further change happened: a rebuild, a renewal and a new reception area. To continue with this transition, MAp was enlisted to craft the new boutique hotel concept, define its new positioning and develop the new boutique hotel brand, as well as assist during the launch phase of the hotel. The Felderer Boutiquehotel was born.
Concept Development
MAp kicked off the project by getting to the heart of the Felderer family and what it was they envisioned for the next stage of their boutique hotel: a place of harmony, balance and conscious being. With that as our compass, we MApped out with them a stylish and innovative hotel concept that invites guests to experience a holiday for body, mind and soul. With that, we positioned the Felderer Boutiquehotel accordingly in the market.
Brand Creation, Brand Design, Brand Activation, Brand Implementation
With style as a cornerstone of the Felderer Boutiquehotel, it was important that we create a stylish boutique hotel brand too; a brand that reflects the character of the hotel and infuses a dose of soul. MAp created a corporate identity to match, focusing on soft colours, elegant fonts and aesthetically-focused brand elements.
Website Development, Sales + Marketing Strategy, Hotel Launch
To bring the boutique hotel brand to life, MAp designed and programmed the new hotel website, weaving in style and soul here too. Furthermore, we supported the Felderer family during the launch phase and implementation of the new boutique hotel concept and brand, by updating the sales and marketing mix, searching for interesting cooperations, defining new hotel sales and communication tools, and more.
We love to work with families who give their heart and soul into their hotels - and this project was no different! We're proud of the stylish oasis we co-created with the Felderer Family and look forward to the next generation of this special hotel.
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