Write your hotel’s sustainability story in three simple steps

Craft a unique, credible narrative that underpins all your communication — and helps you avoid greenwashing.

Turn real actions into a story your guests, team, and partners can trust. This guided template leads you through three clear prompts and applies the principles of Sustainable Communication, so your wording is specific, respectful, and ready to use across every channel.

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Close-up of the template for writing a hotel sustainability story.

Write your hotel sustainability story in 3 simple steps

In this exercise, you will distil your hotel’s sustainability story and put it on paper — as the foundation for both internal and external communication. Your story reflects your hotel’s sustainability journey, which is why it is unique to you.

By weaving in the principles of Sustainable Communication, you will learn to write clearly and credibly for the audiences you engage with. This exercise is part of The Sustainable Hotel Handbook: Communication. To learn more about the handbook and get your copy, head HERE.

What’s Included:

  • Guided Q and A to get to the heart of your sustainability story
  • A fill-in sustainability statement template
  • A Sustainable Communication checklist
  • Helpful resources to support your story across various channels
Close-up of the template for writing a hotel sustainability story.
Close-up of the template for writing a hotel sustainability story.
Close-up of the template for writing a hotel sustainability story.
Close-up of the template for writing a hotel sustainability story.
Close-up of the template for writing a hotel sustainability story.
Close-up of the template for writing a hotel sustainability story.

Why you need it

  • Learn exactly which elements make a strong sustainability story
  • Write a clear statement you can use in internal and external communication
  • Build out a narrative that becomes the basis of your sustainability communication
  • Ensure your story follows the principles of Sustainable Communication — and avoids greenwashing